Was Bella Hadid’s Perfume Launch a Stroke of Marketing Genius or a PR Misstep?

This week, TikTok and Instagram were inundated with videos of British influencers documenting their encounters with fashion royalty, Bella Hadid. But despite the high production value and seemingly glamorous settings, something about the campaign felt curiously off. The interactions appeared awkward, the excitement forced, and the whole exercise carried an unmistakable air of desperation. Bella … Continue reading Was Bella Hadid’s Perfume Launch a Stroke of Marketing Genius or a PR Misstep?

Chloé and Isabel Marant can sense our stress, and they are here to help

As the world grapples with climate collapse, political fragmentation, and a collective sense of exhaustion from trends and fast-changing consumption cycles, fashion is responding to the anxiety. Instead of louder statements, there is a soft rebellion in the form of flowy silhouettes and an embrace of femininity. At Paris Fashion Week, this shift was palpable. … Continue reading Chloé and Isabel Marant can sense our stress, and they are here to help