Was Bella Hadid’s Perfume Launch a Stroke of Marketing Genius or a PR Misstep?
This week, TikTok and Instagram were inundated with videos of British influencers documenting their encounters with fashion royalty, Bella Hadid. But despite the high production value and seemingly glamorous settings, something about the campaign felt curiously off. The interactions appeared awkward, the excitement forced, and the whole exercise carried an unmistakable air of desperation. Bella … Continue reading Was Bella Hadid’s Perfume Launch a Stroke of Marketing Genius or a PR Misstep?
BEYOND THE WORD 